About Us
Want to know more about Feed The Beat?
About Feed The Beat
Since 2006, Taco Bell® and it's Feed The Beat program have helped support more than 2,000 artists/bands. Along the way, we have helped fans discover new bands, and bands discover new fans. Feed The Beat support starts in the form of feeding touring musicians with a $500 Taco Bell® gift card — no strings attached.
The brand's passion for supporting artists and artist discovery does not stop with free food. The Feed The Beat program also boosts exposure for various artists by giving them a stage at events around the world, featuring their music in television commercials, and providing amplification through Taco Bell®'s social presence.
Frequently Asked Questions
For 20 years, Feed The Beat has supported artists of all sizes and genres. We encourage artists who are fans of Taco Bell who meet the requirements to apply for Feed The Beat*!
All Feed The Beat artists will receive Taco Bell gift cards & exclusive merch. In addition, while nothing is guaranteed, artists will be considered for future brand opportunities such as syncs, social partnerships, and performances
100 artists will be selected for Feed The Beat in 2026
Submissions close on 4/1/2026
Selected artists will be notified via email before the class is announced in June
Absolutely! All artists not selected in 2026 are encouraged to submit again for future Feed The Beat classes
Submissions will open again in 2027. Follow @feedthebeat on Instagram so you don’t miss any future announcements!
For future announcements and to learn more about the program, follow us at @feedthebeat on Instagram
Contact Us
Any questions that you don’t see above? Reach out to us at FeedTheBeatInfo@gmail.com
* NO PURCHASE NECESSARY. Open only to artists/bands performing in the United States of America in 2025 who are at least age 18 (or the age of majority within their jurisdiction, if older than 18). Begins on 03/04/2025 at 2PM PST and ends on 03/17/25 at 8:59 PM PST (“Contest Period”). To enter the Contest, visit feedthebeat.com/subs/register during the Contest Period and submit a completed entry form, including responses to all required questions. Total 100 winners during Contest Period. Entries must comply with all requirements in Official Rules. Limit: 1 entry per artist/band. Prize: one $500 Taco Bell® gift card and a welcome package. Winner must comply with all prize acceptance requirements. For full Official Rules, see feedthebeat.com/official-rules. Sponsor: Taco Bell® Corp., 1 Glen Bell Way, Irvine, CA 92618.