Since 2006, Taco Bell and its Feed The Beat program has helped support more than 1,900 artists/bands. Along the way, we have helped fans discover new bands, and bands discover new fans. Feed The Beat support starts in the form of feeding touring musicians with $500 in Taco Bell gift cards - no strings attached. Feed The Beat's motto continues to be: Great Food. Great Music. That's Feed The Beat.

The brand's passion for supporting artists and artist discovery does not stop with free food. The Feed The Beat program also boosts exposure for various artists by giving them a stage at events around the country, featuring their music in national television commercials, and providing amplification through Taco Bell's social presence.