February 24, 2025

FEED THE BEAT AUSTRALIA FEATURES STAND ATLANTIC IN NEW SPOT

SYDNEY QUARTET’S “KISSIN’ KILLER COBRAS” SCORES TACO BELL’S LATEST AUSTRALIAN AD CAMPAIGN

Late last year Taco Bell launched their Feed The Beat®  program in Australia. Feed The Beat has been a driving force behind artist discovery and fan engagement for Taco Bell in the U.S. since 2006. Over the past year, Feed The Beat has begun backing Australian bands, including Stand Atlantic, whose 2024 song, “Kissin’ Killer Cobras,” is featured in Taco Bell’s new “Get The Most Out of Your Bag” spot.

Known for their energetic alternative-punk sound, Stand Atlantic has experienced firsthand the value of Feed The Beat support, including the launch of ‘Encore Hours’ in the UK, at which fans were given free tacos at the Clapham High Street Taco Bell, London location following their show at the Electric Brixton last September, along with gift cards to fuel their U.S. tours, to Taco Bell’s launch of the Feed The Beat program in Australia. The program will supply local musicians with Taco Bell to fuel them on the road across Australia.

"Absolutely surreal hearing our song on an ad for Taco Bell. The amount of stories we have from touring that involve Taco Bell somehow is ridiculous. Now I feel like we've all become one with the Bell,” - Bonnie Fraser of Stand Atlantic.

At its core, Feed the Beat is about discovery – helping connect the bands with fans and Taco Bell fans with bands. Besides picking up the taco tab for artists while they're on tour, Taco Bell also gives artists the chance to have their music featured in Taco Bell commercials and provides amplification through Taco Bell’s social presence. 

Since its start in 2006, Feed the Beat has backed over 2,000 artists and bands from their earliest days making music and hitting the road. 

Learn more about the program and Feed The Beat artists here.