Madge Soundtracks new “Think Big” Commercial

We’re always thinking big at Taco Bell. We’re innovating at every turn and making menu items people have never dreamed of... unless you’ve already put Cheez-Its in your Crunchwraps that is. We took thinking big literally this time and created the biggest Cheez-It ever made (16x the size of the regular) and formed our new limited-time menu items: The Big Cheez-It® Crunchwrap Supreme® & Big Cheez-It® Tostada. 

To help announce the items’ arrival, we collaborated with Feed The Beat artist, Madge, to score the commercial aptly named: “Think Big.” Madge set out to create a custom score which eventually turned into the hyper-pop banger “think big” released in May. 

On how the electric new song came to be, Madge said “I composed this score with big tech in mind. I wanted the track to sound futuristic and visionary - I primarily used synth sounds and some slick percussion. After I finished the piece I took pieces of it and collaborated with my longtime pal Grandbankss to remix and sample the track into a massive pop anthem. I titled it 'think big'" 

As an icon in their own right, Madge was the perfect artist for this game-changing commercial having written for artists like Slayyyter, Kaskade, P*ssy Riot, and Brooke Candy, as well as the video game Valorant with “TWO WORLDS” which took the gaming world by storm. So name a better combo than the Taco Bell Cheez-It Menu and Madge, we’ll wait. 

Check out the commercial here, and Madge’s accompanying song streaming now on Spotify’s Hyperpop Playlist.