Omar Apollo’s Disha Hot™ Hot Sauce is Taco Bell’s First-Of-Its-Kind Sauce Packet Partnership
September 21, 2024
That’s right, this month we’re turning up the heat at Taco Bell. We’re excited to announce that in partnership with our longtime friend, Omar Apollo, we’re bringing his family’s homemade hot sauce recipe nationwide in our first-ever collaboration sauce packet.
Originally the house salsa of his parents’ Mexican restaurant El Super Taco, Disha Hot was previously released by Omar in limited quantities to celebrate his family’s legacy. And now it can be found at every Taco Bell across the country.
The Disha Hot™ Sauce packet introduces savory, smoky flavors perfected by Omar’s mother to the iconic Cheesy-G, DLT, & Hard Taco’s, all found in the Disha Hot Discovery Box. Will it be the most flavorful combo Taco Bell’s ever seen? We’ll let you be the judge.
“Everyone’s family has that one recipe they believe is worth sharing with the rest of the world, for me it’s Disha Hot Sauce. It’s not just about the flavors that take me back to my childhood, but about honoring my heritage and the countless sacrifices my parents made for me to pursue my passions,” said Omar Apollo.
To celebrate, we also created a limited-edition Taco Bell X Disha Hot™ liquid-infused vinyl of Omar’s latest album, “God Said No” available exclusively for Taco Bell Rewards Members on the Taco Bell app. Congrats to all those folks with lightning-fast thumbs who got their hands on them!