March 4, 2025

TACO BELL ANNOUNCED FEED THE BEAT® 2025 SUBMISSIONS NOW OPEN UNTIL MARCH 17 AT THEIR ANNUAL LIVE MÁS LIVE EVENT TONIGHT IN NEW YORK CITY

SINCE 2006, THE FEED THE BEAT® PROGRAM HAS BEEN FUELING ARTISTS ON THE ROAD AND CONNECTING THEM TO TACO BELL’S PASSIONATE COMMUNITY OF FANS

TLDR:

·  Tonight, at Live Más LIVE 2025 in New York City, Taco Bell brought fans an unforgettable evening of the brand’s bold future – double the innovation on and off the menu.

·  The brand announced Feed The Beat 2025 submissions are now open for artists to join the program, until March 17.

·  Follow Taco Bell on TikTok, X and Instagram for late-breaking updates. Rewatch the livestream on YouTube.

New York, NY (March 4, 2025) – Tonight in New York City, Taco Bell hosted the Second Annual Live Más Live and fans tuned in online to be the first to experience the future of Taco Bell. Read more about the event HERE.

The 2025 Bell Awards: Tanner Adell Takes Home “Breakthrough Feed The Beat Artist” 

Taco Bell superfanswere honored during the second annual Bell Awards for their unparalleled dedication to the brand, celebrating Taco Bell’s passionate and loyal community of taco enthusiastsTaco Bell feeds the beat like no other and honors those musicians who break boundaries and push the envelope. Tanner Adell took home the award for Breakthrough Feed the Beat Artist.

Taco Bell also announced submissions to join the Feed The Beat roster are now open! For more details and to apply please visit: FeedTheBeat.com. Since its start in 2006, Feed the Beat has been a driving force behind artist discovery and fan engagement for Taco Bell. The program has backed over 2,000 artists and bands from their earliest days making music and hitting the road, including the likes of Frankie & The Witch Fingers, Magdalena Bay, NEIL FRANCES, Stand Atlantic, and many others. Besides picking up the taco tab for artists while they're on tour, Taco Bell also gives artists the chance to have their music featured in Taco Bell spots and provides amplification through Taco Bell’s social presence.

Harmony at The First Bite

Following the show, with Philadelphia Soul/R&B septet SNACKTIME performing and hyper-pop songwriter/producer and Feed The Beat artist Madge on the decks, Live Más Live attendees got access to an exclusive tasting event indulging in 14 new innovations that the Taco Bell Food Innovation Team have in the works. The menu items served during the tasting experience include: the Quesocrisp Taco, Steak & Queso Crunchwrap Sliders™,  Ube Strawberry Cookie,  Purple Chile sauce (requiring a waiver to try) and more.

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About Feed The Beat:

Since 2006, Taco Bell and its Feed The Beat program have helped support more than 2,000 artists/bands. Along the way, we have helped fans discover new bands, and bands discover new fans. Feed The Beat support starts in the form of feeding touring musicians with $500 in Taco Bell gift cards - no strings attached.The brand's passion for supporting artists and artist discovery does not stop with free food. The Feed The Beat program also boosts exposure for various artists by giving them a stage at events around the world, featuring their music in television commercials, and providing amplification through Taco Bell's social presence.

About Taco Bell Corp.For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s World’s Most Innovative Companies, one of TIME’s Most Influential Companies, and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.

Legal Disclaimer: NO PURCHASE NECESSARY. Open only to artists/bands performing in the United States of America in 2025 who are at least age 18 (or the age of majority within their jurisdiction, if older than 18). Begins on 03/04/2025 at 2PM PST and ends on 03/17/25 at 8:59 PM PST (“Contest Period”). To enter the Contest, visit https://feedthebeat.com/subs/register  during the Contest Period and submit a completed entry form, including responses to all required questions. Total 100 winners during Contest Period. Entries must comply with all requirements in Official Rules. Limit: 1 entry per artist/band. Prize: one $500 Taco Bell gift card and a welcome package. Winner must comply with all prize acceptance requirements. For full Official Rules, see https://feedthebeat.com/officialrules. Sponsor: Taco Bell Corp., 1 Glen Bell Way,