ivri
New York
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About the Artist
ivri builds a world where alternative, pop, shoegaze, and sci-fi soul collide. Florida-born and Daytona-raised, her emotionally charged, genre-blurring sound has earned billions of views, hundreds of millions of streams, and early praise from OnesToWatch.
Her breakout moment came when SadBoyProlific sampled her vocals on “Alone” and went viral, opening the door to a wave of collaborations and her own rising catalog. In 2025, she delivered her defining moment with “tower of memories”—a global phenomenon with nearly 4.5B+ video creations and chart-topping success across TikTok and SoundCloud.
Her forthcoming music sees ivri delving deeper into her world-building era, crafting songs that feel intimate, cinematic, and a little otherworldly. “When you listen to me, I hope you feel like you’re in a fairytale world,” she says. “It’s fantastical, but also realistic. I want you to be in love with the confusion you’re probably feeling—take the music, and run with it.”