Taco Bell’s Feed The Beat music program turns 20 this year. In conjunction with the opening of submissions for the Feed The Beat Class of 2026, the program is giving 300 Taco Bell Rewards members* the chance to receive the fourth edition of the Feed The Beat Record Club during today’s Taco Bell Tuesday Drop, only in the app at 5pm ET/2pm PT on a first come first serve basis. Rewards Members can win one of three Record Club boxes, each featuring vinyl copies of the latest albums from 54 Ultra, hemlocke springs, or Hot Mulligan, along with a Camp Snap digital camera.
In the kaleidoscopic world of music, 54 Ultra emerges as a beacon of sonic fusion, weaving synthy indie rock with a Latin soul heartbeat. Based out of New Jersey, 54 Ultra is the musical project of songwriter and producer JohnAnthony (Johnny) Rodriguez. Offering music that is both honest and melodic, with a charismatic stage presence to match, 54 Ultra is carving out a space uniquely his own, defined by a garage pop and soul sound. His debut EP First Works dropped last May and has been a major stepping stone for the artist. 54 Ultra spent last fall on a sold-out tour of North America and the EU/UK), and he is set to make his Coachella debut next month.
hemlocke springs’ acclaimed sophomore album the apple tree under the sea dropped last month to rave reviews. A fever dream of a concept album - hemlocke springs, born Isimeme “Naomi” Udu - sets off on a journey of self-discovery. One that requires her to confront the chaos and repression of her past to claim the full, liberatory life she once didn’t even know was possible. Sprinkled with references to her Christian upbringing with Nigerian immigrant parents, the project begins with her coming across a red apple — a symbol of knowledge or “worldly” things, as hemlocke explains, and then tracks her inner transformation as she unpacks the traumatic memories and longheld beliefs that held her back from self-acceptance. Accordingly, hemlocke displays her most adventurous songcraft and playful vocals yet while co-producing the apple tree under the sea with close collaborator BURNS (Lady Gaga, Britney Spears, Charli xcx). hemlocke springs performs at Treefort Festival this week, before a full North American tour.
Hot Mulligan is a ride-or-die testament to staying true to yourself. When the emo band formed in 2014 and cut their teeth playing house shows and naming songs by closing their eyes and typing into auto-correct on their phones, no one expected they’d be selling out thousand-cap venues, one of their scene’s most respected bands a decade later. But as Hot Mully readies their phenomenal fourth LP, The Sound A Body Makes When It’s Still (Wax Bodega), that’s exactly where they’re at. Hot Mulligan is a resounding success story, the #1 Hot New Band (11 years running, just ask them), and ready to keep fighting the good fight. You can catch Hot Mulligan on tour throughout 2026, including Gov Ball in New York and Bonnaroo in Tennessee.
With the Feed The Beat Record Club, Taco Bell brings the music directly to its loyal, music-loving fans through thoughtfully designed, limited edition vinyl record boxes. The Record Club launched in May of 2025 to great fanfare, and has featured vinyl albums from Doja Cat, Portugal. The Man, Magdalena Bay, Frankie and the Witch Fingers, and Anxious.
Taco Bell Rewards Members can enter for a chance to win tomorrow, Tuesday December 16 from 2pm - 3pm PST in the Taco Bell app*.
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. The Taco Bell Tuesday Drops x Portugal. The Man Feed The Beat Record Club Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S./D.C., 16 years of age or older. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 12/16/25. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”). Establishing an Account is free. Terms apply. Five Hundred (500) Prizes: One (1) Sponsor-specified custom colorway Vinyl of Portugal. The Man’s new album, Shish and one (1) Sponsor-specified Limited Edition Taco Bell x Portugal. The Man T-shirt (size subject to availability). ARV: $45 each. Total ARV of all Prizes: $22,500. Prize details are at Sponsor’s sole discretion. Limit one (1) Prize per person, email address or Account. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 12/19/25 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules and Taco Bell’s Privacy Policy. Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618. Administrator: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.
Entrants should contact the Administrator at tacobell@dja.com with any questions, comments, or problems related to the Sweepstakes.
