Today, Taco Bell’s music program Feed The Beat kicked off its 20th anniversary celebrations by opening submissions for artists to join the Class of 2026. Since launching in 2006, Feed The Beat has been Taco Bell’s driving force for artist discovery, and this year 100 new artists will join the long-running program. Submissions are open now until April 1, 2026.
Over the past 20 years, Feed The Beat has backed more than 2,000 artists and bands, supporting them on the road with their favorite Taco Bell meals. Beyond picking up the artists’ tab while on tour, Taco Bell also elevates select artists by featuring their talents across Taco Bell content and social channels.
This year’s inductees will join an incredible variety of artists who have gone on to achieve massive success, including Magdalena Bay, Turnstile, Imagine Dragons, Passion Pit, Scowl, NEIL FRANCES, Tanner Adell, Armani White, Portugal. The Man, Neck Deep, The Beaches, and many more. The Feed The Beat program has been there for many of these artists since their earliest days of making music and hitting the road.
About Feed The Beat:
Since 2006, Taco Bell and its Feed The Beat program have helped support more than 2,000 artists/bands. Along the way, we have helped fans discover new bands and bands discover new fans. Feed The Beat support starts in the form of feeding touring musicians with $500 in Taco Bell gift cards. The brand's passion for supporting artists and artist discovery does not stop with free food. The Feed The Beat program also boosts exposure for various artists by giving them a stage at events around the world, featuring their music in television commercials, and providing amplification through Taco Bell's social presence.
NO PUR NEC. Open to U.S.-based artists/bands (18+). Entry period: 3/24/26 at 12AM PST – 4/1/26 at 8:59PM PST. Submissions open at feedthebeat.com. Limit 1 entry per artist/band. 100 winners will receive a $500 Taco Bell® gift card + welcome package. Must meet eligibility and comply with Official Rules.
